One film, four numbers

Choose quality. Choose Qianniu.Fresh flavor in every cup

One-stop ingredient solutions — fruit jams and purées, flavor syrups, HPP ready-to-drink and frozen fruit purée — sold under our own brands and made to order via OEM/ODM for tea, coffee, bakery and foodservice.

Qianniu Drinks
Zhitian
OEM / ODM

Explore six series Request samples

Live count

2020Founded

40,000 ㎡Plant area

6production lines

120,000 tannual capacity

Corporate film, filmed at the Huai'an plant, about 20 s, auto loop

Plant & capacity

Two plants, six lines, 120,000 tonnes

First who we are, how long we have done it and why we are credible — then the products.

Our storyPositioning & culture

Positioning:Based in Huai'an, Jiangsu — a UNESCO City of Gastronomy — we develop, produce and sell fruit jams and purées, quick-frozen fruit and vegetable products, flavor syrups and ready-to-drink beverages. Our own brands Qianniu Drinks and Zhitian sell direct, and we run OEM/ODM programmes.

Culture:

Vision: to lead with continuous innovation and an efficient supply chain, and to be a professional foodservice supply-chain leader.
Philosophy: be an indispensable supplier to foodservice brands, an excellent supply-chain company, and a business worth listing within ten years.
Quality policy: quality first, continuous improvement, safe and premium, customer satisfaction.

Our strengthScale · R&D · Certifications

Scale:Two production bases in Huai'an, 40,000 ㎡ of plant, six lines (2 HPP + 4 UHT), 120,000 t annual capacity and a 15,000 ㎡ warehouse; automated lines cover blending, sterilisation, filling and packing.
R&D:A research centre in Kunshan with a team of dozens. We develop formulas, make samples and validate processes against each client's brand positioning, working with ingredient suppliers and client R&D teams on flavor and stability.
Certifications:HACCP, ISO 9001, ISO 22000 and FSSC 22000, plus Halal — five certificates, originals available for inspection.

Milestones

June 2020
The company is founded in Huai'an, Jiangsu, developing and producing fruit jams and purées, quick-frozen fruit and vegetable products, flavor syrups and ready-to-drink beverages.
November 2022
HACCP, ISO 9001 and ISO 22000 certified for the first time; the quality system moves into standardised operation.
November 2025
FSSC 22000 certification achieved, aligning the quality system with international retail requirements.
May 2026
Benniu Health Technology's 120,000 t beverage project starts production, releasing HPP, juice and flavor syrup capacity.
June 2026
Halal certificate renewed, valid until 29 June 2029.

Brand recognitionTrade shows & communication

Trade shows:Mainly industry trade shows, client tastings and plant visits; participation records are compiled annually and available from sales.
Communication:Our website, WeChat and Douyin channels publish continuously; we co-launch new products and store materials with clients.
Industry recognition:Client and industry recognition is collected on the Customers page, where some client logos are shown with authorisation.

Production base and automated lines

Physical proof of scale: real shots from the Huai'an plant, not stock images.

From fruit to bottle

From raw material to filling: five stages of freshness

From one fruit to one cup: raw material, R&D, quality, supply, portfolio and application — six stages that show how freshness is locked in.

Source of freshnessIngredient selection · supplier selection · flavor exploration

Ingredient selection:Key ingredients are sourced globally against screening standards, with traceability and risk control.
Supplier selection:Suppliers are admitted, rated and reviewed annually.
Flavor exploration:We study the natural flavor of fruit and the character of each variety to build flavor value.

R&D and innovationMarket research · flavor development · product innovation

Market research:Consumer trend analysis and application requirement studies.
Flavor development:Turning market analysis into flavors that fit the market.
Product innovation:New product development that digs into consumer needs and builds a differentiated portfolio.

Quality assuranceProcess locks freshness · automation protects it · QC proves it

Process:HPP ultra-high-pressure cold sterilisation, UHT ultra-high-temperature flash sterilisation, and Zhitian's traditional sugar-cooking method.
Automation:Automated production lines, blending, filling and packing systems.
Quality control:Incoming material sampling, in-process checks at every stage and finished-goods inspection: a full-chain testing standard.

Supply networkCold-chain logistics · smart warehousing

Cold chain:National trunk cold-chain and regional distribution, logistics capacity and monitoring systems.
Warehousing:Warehouse network, smart warehouse management, inventory collaboration and demand forecasting, daily throughput.

This section follows the brand deck; "national network" and "daily throughput" are capability plans and should be confirmed by operations before publishing.

Product portfolio

Six series, chosen by channel and process; formulation, sweetness, fruit content and pack format are set to your line.

Juice concentrate

Concentrated fresh fruit — the base for strength and flavor in tea and coffee; whippable and blendable.

Tea, coffee, foodservice

Flavor syrup · Zhitian

Natural botanicals and traditional cooking, zero-additive and multi-flavor options; known as "liquid gold".

Tea, coffee, bakery, foodservice

HPP ready-to-drink

Cold-pressed, then sterilised at 400–600 MPa and kept at 0–5℃ throughout, never heat-treated.

Convenience stores, foodservice, group buying

HPP frozen fruit purée

Frozen to lock in freshness, retaining fruit particles and aroma — ideal for chunky fruit drinks.

Tea, coffee, bakery

Bakery jam

Real fruit pieces, bake- and freeze-stable, for fillings, glazes and dessert decoration.

Bakery, desserts, ice cream

Foodservice pack range

Seasoning and table ingredients bundled for stores, cutting prep work and waste.

BBQ and hot pot, casual dining, spicy hot pot, noodles

See specs and custom options in the product centre →

Applications

Choosing by channel is more accurate than choosing by product name.

Juice / purée / syrup
Applications in tea, bakery, coffee and ice cream.
Foodservice packs
BBQ and hot pot, casual dining, spicy hot pot, noodle shops.
Object-recognition demo
At the plant, real models and props trigger matching multimedia content — a link between physical and digital. This site shows it in words and pictures; the on-site experience is far more direct.

Customers & stores

From plant to counter: putting capability in the store's hands

More than ingredients: technology, operations, marketing and people — capability handed to the customer's store.

Corporate supportTechnology · operations · marketing · talent

Technology:Joint R&D to build best-sellers for the store.
Operations:Leaner processes and less waste; creative input to lift footfall.
Marketing:Market research, product refinement, community building; advertising, promotions and PR.
Talent:Professional training that builds senior technicians.

Store-level supportClient operations · promotion · new retail channels

Client operations:Ingredient mixes recommended by store format and menu structure.
Promotion:Recipe cards, posters and store materials for launches.
New retail:Support across distributors, supermarkets, e-commerce and private traffic.

Co-creationOEM · ODM · customisation

OEM:Made to your formula and packaging, under your label.
ODM:We provide formula and packaging options; you choose and we execute.
Customisation:Specs, sweetness, fruit content and labels made to order.

Growing togetherPartners · recognition · cases

Partners:Multiple tea, coffee, dairy and foodservice brands; logos shown are partly authorised.
Client recognition:Shown mainly through long-term repeat orders and joint development.
Selected cases:Client details are involved; anonymised versions are available from sales.

See the cooperation process and three ways to work with us →

Team & craft

Building people, keeping the craft

The site follows a people-light, mechanism-heavy approach: we cover training, recognition and culture, without staff photos or names.

Our people

The Qianniu team:Production, R&D, QC and sales work as four coordinated lines, with a clear division between plant and R&D centre.
Outstanding staff:No photo wall on this site; recognition is shown through training mechanisms and skills competitions.

Employee development

Tiered training:Four tiers — front line, core staff, middle and senior management — each with different capabilities and assessment focus.
Track-based training:Three paths: management, marketing and technical specialty.
Career development:Growth paths, promotion mechanisms and career planning.

Recognition

Performance review:Assessed on job outcomes and process records.
Incentives:Tied to output, quality and delivery.
Skills competitions:Internal contests and external industry competitions.

Team culture

Care:Team building, holiday benefits, sports and cultural activities, wellbeing support.
Food safety culture:Food safety as culture, not just rules.
Messages:Words from local officials, clients, peers and partners.

See the team overview and how to apply →

Responsibility & next

Responsibility, the road ahead — and a gift

After reading everything, a customer should take away three things: trust, a way to work together, and a reason to return.

ESG

E · Environment:Lower carbon, greener production.
S · Social:Supporting farmers, public welfare and local jobs.
G · Governance:Digital management, compliance and internal control.

Strategy and vision

Strategy:The 120,000 t project fills the capacity gap, and the Kunshan R&D centre turns customisation into a repeatable capability.
Vision:To lead with continuous innovation and an efficient supply chain, and to be a professional foodservice supply-chain leader.

A token of thanksGift collection point

A gift point at the plant for visitors and trade-show guests; shown here in words and pictures, gifts are not sold separately. Brand books, flavor cards and holiday boxes are produced per client and event.

HACCP
ISO 9001
ISO 22000
FSSC 22000
Halal

One line on site beats ten pages of documents

Book a plant visit to see lines, testing and warehousing, and try the object-recognition demo; then we talk formulas and samples.

Book a plant visit Request samples